SOUNDPITCH | Guigo Foggiatto

BEYOND
THE
SOUND

Uncovering the world's cultures and traditions through the universal language of music.

Created by
Guigo Foggiatto

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1. ORIGIN

Many music styles and traditions are disappearing due to climate change, migration, globalization, technology and other factors. With this loss, much of the associated culture could also be fading away.

The goal of "Beyond The Sound" is to create cinematic and engaging episodes showcasing these traditional ways of life and music so they can live forever.

2. HOOK

Each episode of Beyond The Sound explores a different country and its 2-3 prominent music styles, delving into the history, adaptations, and crafting of the instruments.

The series will feature in-depth interviews with locals and well-known musicians, capturing raw and authentic music in various settings to demonstrate how music permeates everyday life.

The host will engage with locals, learn about their music styles, and participate in creating music, providing a personal and immersive experience for viewers.

While music is the main focus, the show will highlight the surrounding elements such as food, religion, art, clothing, architecture, rituals, dance, and more.

3. VALUE

BEN JOR

Rick Rubin would be the ideal host for this show, bringing a unique blend of musical expertise, cultural curiosity, and deep respect for the creative process. As one of the most influential music producers of our time, he has worked across genres, collaborating with a diverse array of artists from different cultures and backgrounds. His ability to draw out the soul of a musician’s work, combined with his insightful, thoughtful approach to storytelling, would elevate each episode.

Rick Rubin

My work with Playing For Change adds significant production value to this project, as I have dedicated over a decade to traveling and recording music around the world—from small villages in Africa to the streets of South America, Asia, and Europe. I've experienced these rich places with the locals, not as a tourist, and my fluency in English, Portuguese, and Spanish has allowed me to communicate effectively in these diverse settings. Together with Rubin’s insights, we can create a captivating exploration of global musical traditions that resonates with viewers on multiple levels.

SEU JORGE

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In each episode, a well-known musician from the featured country will join as a co-host, navigating and exploring the culture of that place, further enhancing the show’s value. Together with Rubin’s insights and the unique perspectives of our co-hosts, we will create a captivating exploration of global musical traditions that resonates with viewers on multiple levels.

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4. BUSINESS MODEL

Music is an untapped niche on major TV platforms, while travel, food, and art are among the most popular and trending topics. This series uniquely combines all four, using music as the lens to explore culture. With travel, food, and art adding value and broad appeal, the show becomes highly sellable, offering something fresh and untapped. Its universal connection through music enhances its marketability, positioning it for strong profitability across global audiences.

This series offers a unique, global narrative that aligns perfectly with major platforms like Netflix, Apple TV, Amazon, and Hulu. With its fresh, culturally rich content, visually stunning production, and universal appeal, the show captivates niche audiences while embracing diversity and inclusivity. Ideal for binge-watching. What makes this show particularly special and lucrative is the endless potential for content, as there are countless countries with unique music and culture to explore. Each episode can uncover new traditions, instruments, and sounds, ensuring that the possibilities for growth and engagement are limitless.

5. MARKET

6. COMPETITIVE ANALYSIS

Over the past 10 years at Playing For Change, we’ve traveled the globe, recording musicians and gaining authentic cultural insights that give us a unique advantage. Unlike any other music show, we dive deep into global sounds and traditions, offering viewers a fresh, one-of-a-kind experience. Guigo Foggiatto's photography book further amplifies this journey, highlighting the connection and compassion built from time spent in these diverse countries. By focusing on the emotional depth and human stories behind the music, we bring a real-world richness to the screen that truly sets our show apart.

7. KEY METRICS

The key metrics for this show are measured by audience engagement, global reach, and viewership across major platforms. Docu-series that blend culture and storytelling are proven hits on platforms like Netflix and Amazon, where similar genres attract massive audiences. Playing For Change’s success is a testament to this demand, with over 8 billion impressions and 2 billion+ views on YouTube, watched in more than 100 countries. This demonstrates the immense appetite for content that explores music and culture on a global scale, making this show perfectly positioned to capture and engage a broad, international audience.

- Streaming Service Trends: Increased Interest in Cultural Content: According to a 2023 report from Nielsen, streaming platforms have seen a rise in demand for international content. Shows and films that explore diverse cultures and music have been increasingly popular, reflecting a broader interest in global stories.

Global Music Popularity: A report by Spotify in 2022 highlighted that global music genres, including traditional and world music, have seen a significant increase in streaming numbers. This trend indicates a growing interest in exploring music from different cultures.

- Market Research: Consumer Preferences: Research from PwC’s Global Entertainment & Media Outlook shows that consumers are seeking more diverse and culturally enriching content. This trend supports the demand for shows that combine travel, food, art, and music.

Social Media Insights: Platforms like Instagram and TikTok have seen a surge in content related to global travel, food, and art, with music often being a central element. This engagement suggests a strong viewer interest in content that blends these themes.

- Industry Reports: Content Demand Studies: The “Digital Content Trends” report by Deloitte notes that audiences are increasingly looking for unique and authentic content experiences. Shows that offer a rich cultural perspective, especially those incorporating music, are seen as highly attractive to viewers seeking new and immersive experiences.

8. ABOUT

JAMAICA

MEXICO

KAZAKHSTANINDIA

PERU

TIBET

ARMENIA VIETNAM

USA

ITALY

PORTUGAL

RUSSIA

CONGO

Guigo Foggiatto, originally from Brazil, relocated to California in 2011. With a filmmaking career spanning over 16 years, he has collaborated with numerous brands, creating compelling content. For the past decade, he has been a driving creative force behind the music foundation and platform, Playing For Change, traveling around the world to document music and culture.

Guigo has worked and traveled with renowned artists like Jack Johnson, Manu Chao, John Densmore, Ringo Star, John Paul Jones, Cat Stevens, Keith Richards, Steve Miller Band, Slash, Gilberto Gil, Taj Mahal, Robby Krieger, Black Pumas, War, Jackson Browne, Becky G, Santana, Aloe Blacc, Bunny Wailer, Stephen Marley, and many more. Currently, he is collaborating with producers Mark Johnson and Sebastian Robinson, along with the legendary Joni Mitchell, on an exciting new project.

His work has taken him across the globe, where he has immersed himself in documenting diverse musical traditions and cultural expressions. In 2023, Guigo released a 275-page book titled The Unseen Journey, showcasing his photography and music research from several countries. The book chronicles the rich musical heritage he encountered during his travels, exploring unique instruments and music styles from around the world.

Guigo has dedicated over a decade to traveling and recording music from small villages in Africa to the streets of South America, Asia, and Europe. His fluency in English, Portuguese, and Spanish has allowed him to communicate with locals and dive deeper into their musical traditions.

9. FINANCIAL PROJECTION AND STATUS

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Our production goal is to complete six episodes within 18 months, delivering a compelling, high-quality series on schedule. Currently, we are in the process of raising funds to shoot the first episode, which will take place in Brazil. This episode is fully written and ready to begin production as soon as funding is secured.

EP1. BRAZIL

EP2. SENEGAL

EP3. PAKISTAN